Káno Communications recently supported ICS Mortgages to highlight its significant growth in the Irish mortgage market in 2021 where the Irish non-bank lender saw a 143pc year on year increase in drawdowns. With a total of over €530 million in mortgages extended in 2021, ICS Mortgages estimates that its share of the Irish mortgage market increased to 5.05% by the end of the year.
According to Chief Executive Fergal McGrath, ICS Mortgages increased its total loan book by over 25% to more than €1 billion during 2021, representing a significant performance underpinned by the lender’s innovative mortgage products for both owner occupier and buy to let markets.
“As a majority-Irish owned non-bank lender in the mortgage market, we are purely focused on providing mortgages and on delivering real value to our customers via market-leading competitive rates and product innovation. We are really pleased that Irish consumers have responded to our offerings in such growing numbers.
“As a specialist mortgage-only lender we are continuing on our growth journey and having now exceeded our initial goal of 5% share of the mortgage market, our goal has been revised upwards to supply over 10% of Irish mortgages within the next three years.
“We look forward to building on this significant performance in 2022 and beyond. Everyone at ICS Mortgages is committed to continuing to deliver market-leading price, service and innovation for Irish home buyers”.
Kano’s Corporate Communications team worked with ICS Mortgagers to amplify this announcement with both consumers and key stakeholders, securing significant coverage in the Irish Times – link – RTE – Link the Irish Independents – Link and with other specialist outlets
The Kano press office also publicised the lenders ambitions for growth through the securing of quality coverage across national newspapers and radio.