Together with the Food Safety Authority of Ireland (FSAI) we recently helped to highlight the dangers of inadvertent consumption of cannabis edibles, which contain the psychoactive cannabis component known as tetrahydrocannabinol (THC).
In partnership with the FSAI press office, some fantastic coverage was secured across national, regional and online media, including interviews on Today with Claire Byrne on RTÉ Radio 1, and Virgin Media News. More than 150 pieces of national coverage were secured, reaching an estimated audience of 5.9 million.
Dr Pamela Byrne, Chief Executive, FSAI said, “We know adults and/or teenagers are ordering these illegal products from online or other illegal sources for their own personal use. However, they often have no understanding of the real health dangers of these products and are careless or reckless in putting young children’s health at risk by allowing them access to these products.
The prevalence of these edible products containing THC in communities and schools around the country is a growing cause for concern and parents and guardians should be extra vigilant during festivities such as Halloween where parties will be underway, and the risk of accidental consumption of these products is considerably higher.”