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Felix and Robbie Williams Team up in Purrrfect Pairing
FELIX AND ROBBIE WILLIAMS TEAM UP IN A PURRFECT PAIRING
ROBBIE WILLIAMS STARS ALONGSIDE LEGENDARY TOP CAT FELIX WITH NEW SONG ‘IT’S GREAT TO BE A CAT’
- Robbie Williams announced as the new voice of FELIX, the cat behind the tastiest cat food, beloved by felines around the world
- Robbie Williams has recorded a brand-new song, ‘It’s Great To Be a Cat’, which will feature in the new Felix adverts
- The new song can be found on FelixandRobbie.com
Purina, Europe’s leading pet care business announces that Robbie Williams has recorded a brand-new song, as the new voice of the most mischievous cat around, Felix. Felix the cat is, of course, the face of one of the best loved foods for Irish cats, with FELIX being one of the recogniseable brands in Purina’s wide-ranging pet food portfolio.
The internationally acclaimed recording artist will star in a film premiere in which he will unveil a new exclusive track written and recorded specifically for this new Europe-wide FELIX advertising campaign, ‘It’s Great To Be a Cat’.
Taking inspiration from Robbie’s own adored cats, as well as the mischievous antics of Felix, the global superstar wrote and created an iconic track especially for Felix, celebrating the glorious life of cats. As the new voice of Felix, the musician takes a theatrical turn when he co-stars in a short film alongside (who some might say is the real star of the show) the infamous cat, Felix. The cheeky duo is captured getting up to mischief as they team up for the grand premiere of their new collaboration. In the film, Robbie plays second fiddle to Felix as he tries to record the CATchy earworm, with an accompanying orchestra.
Robbie Williams said: “The cat is out of the bag, I’m the new voice of Felix. I’ve been a long-time fan of cats, I’ve had many feline friends over the years and after studying their fascinating behavior, I can confidently say, It’s Great To Be a Cat.”
Available at FelixandRobbie.com, the new track shines a light on how cats really do live their best lives, just like the one and only Felix. Focusing on their independence, cheekiness and ability to always land on their feet, the song will be available to stream on Spotify from January 25th 2023.
Fabio Degli Esposti, Group Marketing Director at Purina said: “Combining our much-loved FELIX food and treasured Felix-the-cat character, with the one-and-only Robbie Williams, gives us our best recipe yet. The two being mischievous together in their very own film premiere, shows exactly why they’re the perfect fit”.
Sarah Gallagher, Brand Manager at Nestlé Purina Ireland said: “We are so excited to launch our latest It’s Great To Be a Cat campaign with Robbie Williams. These two superstars really are the pURRfect match and the new track is one that will definitely get everyone in a playful mood.”
The launch of the partnership also debuts the premiere of Felix’s latest advert, which will air exclusively on YouTube at 5pm GMT on Wednesday 25th January. Following this, cat lovers and Felix fans can catch the new song on Radio, BVOD, You Tube, Meta and Spotify.
To find out more and to stream Felix and Robbie William’s new song head over to FelixandRobbie.com.
Protein Power: Brand New Myprotein Frozen Meal-prep Range Launches Exclusively At Iceland Ireland
- The launch of the new and exclusive Myprotein range allows Iceland Ireland shoppers to get their hands on affordable, nutritional pre-prepared meals packed full of protein starting from just €4.50.
- This is the first time Myprotein has offered frozen meals, and in such a fantastic selection, with a supermarket
- The brand new and exclusive Myprotein meal prep range is available instore and online now
The brand new range from Myprotein launches exclusively at Iceland Ireland, with a plethora of delicious and nourishing lunch and dinner time options. The range consists of over 10 low-calorie, high-protein frozen meals and snacks, starting from €4.50. This is the first time that the world’s leading sports nutrition brand, which is on a mission to help people live healthier and more active lives, has offered customers such an extensive selection of pre-prepared frozen meals through a supermarket. Through this range, Iceland Ireland and Myprotein have taken the prep out of meal prep. Each dish is packed full of protein, ranging from 19g up to a whopping 60g of protein, low in fat, with over half the dishes containing less than 10g of fat, and high in fibre. Each Myprotein meal also comes prepared in reusable packaging, allowing customers to reduce their waste and tackle their own meal prep in the future.
Dinner time is covered with a huge selection of pasta options including Myprotein Beef Lasagne (€4.75, 400g, 36g protein) prebaked with minced beef ragu, layered between egg pasta, topped with creamy béchamel sauce, sprinkled with grated Eatlean™ tasty 10% fat mature cheese. Not to mention the Myprotein Bolognese Pasta (€4.75, 350g, 34g protein), with juicy mince in a herby, Italian sauce, fresh cherry tomatoes and spinach, as well as the Myprotein Meat Feast Pasta (€5.75, 550g, 47g protein) loaded with 47g of protein and delicious pork, chicken and beef meatballs and lashings of pepperoni. For a healthy twist on a classic comfort food, there’s also the Myprotein Pulled Pork Mac N’ Cheese (€4.75 350g, 31g protein).
But pasta’s not the only delight on the menu, with plenty of other cuisines on offer like Myprotein Singapore Style Noodles (€5.75, 550g, 41g protein) with delicious chicken chunks on a bed of egg noodles, cooked char siu pork, carrot, spring onion, red pepper and babycorn in a curry flavoured sauce. This is the ideal weeknight treat – warming and spicy for the chilly winter evenings.
The range continues with the juicy, fiery goodness of Myprotein Jerk Style Chicken with Mango (€5.75, 500g, 34g protein), which features delicate, diced chicken thighs in a spicy mango and coconut sauce plus helpings of green beans, to Myprotein Katsu Chicken (€4.75, 500g, 24g protein) that comes with fragrant jasmine rice, golden, breaded chicken breast chunks and a moreish sweet curry sauce. And who could resist the Myprotein Piri Piri Chicken (€5.75, 550g, 59g protein), with seared chicken breast strips in a spicy piri piri sauce with long grain rice, and a vegetable mix of grilled red pepper, sweetcorn and peas?
Finally, never skip breakfast again with the Myprotein Breakfast Wrap (€4.50, 320g, 41g protein) and the Myprotein Veggie Breakfast (€4.75, 400g, 20g protein). All brekkie options are packed full of favourite fillings such as halloumi, tomatoes, spinach and egg, meaning Iceland Ireland shoppers will have the fuel to take on any day. They each come loaded with over 20g of protein too, so shoppers can start their new year health kick in the best possible way!
A spokesperson from Iceland Ireland said: “At Iceland Ireland, we’re constantly striving to bring our customers not only the best quality products but also the best possible price, so it goes without saying that we are particularly delighted to partner with Myprotein to offer delicious, nutritious and affordable healthy meal options for all our customers as we head into the new year.”
A spokesperson for Myprotein said: “We are delighted to reveal our new frozen meal prep range in collaboration with Iceland Ireland, helping drive our range expansion for Myprotein customers while providing Iceland Ireland’s customers with access to the highest quality, curated nutritional frozen food.
“For over 15 years Myprotein has built a trusted reputation for delivering best-in-class nutritional product, convenience and value. We’re excited for our existing customers to try this new range – and for new customers to join the Myprotein community.”
The full Myprotein frozen meal range available exclusively at Iceland Ireland:
- Myprotein Piri Piri Chicken – (€5.75, 500g) (58.8g protein, 550kcal)
- Myprotein Jerk Style Chicken with Mango – (€5.75, 500g) (34.4g protein, 589kcal)
- Myprotein Chicken Tikka – (€4.75, 350g) (34.6g protein, 320kcal)
- Myprotein Singapore Style Noodles – (€5.75, 550g) (45.9g protein, 527kcal)
- Myprotein Katsu Chicken – (€4.75, 500g) (28.3g protein, 573kcal)
- Myprotein Beef Lasagne – (€4.75, 400g) (36.2g protein, 443kcal)
- Myprotein Bolognese Pasta – (€4.75, 350g) (38.5g protein, 421kcal)
- Myprotein Meat Feast Pasta – (€5.75, 550g) (61.0g protein, 633kcal)
- Myprotein Pulled Pork Mac & Cheese – (€4.75, 350g) (31.9g protein, 415kcal)
- Myprotein Breakfast Wrap – (€4.50, 320g) (40.6g protein, 508kcal)
- Myprotein Veggie Breakfast – (€4.75, 400g) (19.5g protein, 316kcal)
Need some fuel to take on a health-kick this January? Myprotein’s new range is available exclusively instore and online at icelandfoods.ie
Iceland Ireland have also recently launched Same-Day Online Delivery, Free Next Day Online Delivery and Free Click-and-Collect Services at participating stores*. Visit icelandfoods.ie to register or find out more.
It’s one smooth operator – KitKat Chunky Caramel hits Irish shelves
Crisp KitKat wafer meets smooth caramel to create off the chart levels of deliciousness – it can only be the brand new KitKat Chunky!
Launching in August, the latest edition to the Chunky line-up features a thick layer of runny caramel atop the brand’s classic wafer, all covered by KitKat’s trademark smooth milk chocolate.
Maria McKenna, Confectionery Marketing Manager at Nestlé Ireland said: “A new KitKat Chunky is always one of the year’s most anticipated confectionery launches, and we think fans will be delighted with our latest innovation.
“Caramel is a much-loved flavour among Irish consumers, and we’ve taken it to the next level by combining a delicious layer of runny caramel with our crisp KitKat wafer to create a taste sensation. When we trialled the newest Chunky flavour, we got a rapturous response, so we can’t wait to hear what everybody thinks!”
The limited edition KitKat Chunky Caramel 43.5g bar and multipack ranges will be available from supermarkets and convenience stores nationwide from early August.
Since launching in 1999, KitKat Chunky has delighted fans with its exciting limited editions, including Salted Caramel Popcorn, Peanut Butter, Cookie Dough, Coconut, Chocolate Fudge and New York Cheesecake.
Like the rest of the KitKat range, Chunky is made with 100% certified sustainable cocoa. More widely, the KitKat brand is striving to become carbon neutral by 2025; and Nestlé Confectionery UK & Ireland is aiming to halve the carbon footprint of its local fresh milk supply by 2026. This involves helping farmers to adopt sustainable farming practices that will help protect and restore natural resources such as soil, water and biodiversity around their farms over the years to come while continuing to produce the best quality milk for Nestlé products.
IBM Grants $500,000 in-kind to City of Dublin Education Training Board to Boost Cybersecurity Preparedness
City of Dublin ETB one of 10 recipients globally as part of the IBM Education Security Preparedness Grants programme
As schools become more dependent on technology, ransomware attacks against schools are increasing. To help schools worldwide proactively prepare for and respond to cyberattacks, IBM today announced the first eight recipients of the 2022 IBM Education Security Preparedness Grants, totaling USD$5 million in in-kind services, including $500,000 to the City of Dublin Education Training Board. Each grant will sponsor IBM Service Corps volunteers to address the selected school districts’ cybersecurity resiliency.
With cybercriminals continuing to view schools as compelling targets, IBM’s 2022 Cost of a Data Breach Report* revealed that the cost of a data breach averages $3.86 million for education institutions. While the report found that 49% of data breaches the industry experienced were caused by a malicious attack, nearly 30% occurred due to human error, emphasising the need for proper cybersecurity training and education in schools.
The IBM Education Security Preparedness Grants program, now in its second year, received more than 120 applications from schools across the U.S. and will award six school districts with grants. This year the program is also expanding overseas with grant recipients in Ireland and UAE being announced today, and with recipients in Costa Rica and Brazil to be announced at a later date.
“Ransomware operators are increasingly setting their sights on schools and colleges, putting more pressure on these institutions to prioritise their cybersecurity. The impact of cyberattacks on schools also cascades down to students and their families, and so can have a significant impact on the wider community,” said Deborah Threadgold, IBM Ireland Country General Manager. “IBM is proud to be able to support schools through this initiative and I’m delighted that City of Dublin ETB will be one of the recipients. The team at IBM Security here in Ireland are looking forward to partnering with City of Dublin ETB over the coming months to build cyber resilience and address any gaps in cyber security planning and preparedness.”
Commenting on the partnership announcement, Blake Hodkinson, Director of Further Education and Training at City of Dublin ETB said, “Cyber security is of huge importance to City of Dublin ETB. In recent years, particularly after Covid-19, digital teaching, learning and data have become increasingly important to us and our learners. We have over 48,000 learners and anything that might inhibit from delivering on our primary functions is a key concern.”
“The new partnership between City of Dublin ETB and IBM will help us protect our learners and staff from unwanted cyber threats impacting on the educational services we deliver. It will allow us to confidently continue to develop innovative digital learning techniques. It will also reassure learners that their data is safe with us. This partnership is a significant step forward for City of Dublin ETB and we are delighted to be chosen as the programmes first European partner.”
The grant applications that IBM received shed light on the schools’ levels of cybersecurity awareness, preparedness, and training, confirming that there is always a growing need for improved security education and skills across industries and around the world.
Key findings from applications included:
- Targets of Cyberattacks – One in four applicants has experienced a cybersecurity breach or ransomware attack, indicating that cybercriminals are taking advantage of the sectors’ security constraints.
- Absence of Readiness – The majority of school districts say they do not have a cybersecurity plan in place and have not received any cybersecurity training, increasing the security risk posed by human error.
- Lack of Resources – Just 20% of districts has personnel dedicated to cybersecurity.
IBM Service Corps volunteers are expected to be working with the schools to help them proactively prepare for and respond to cyber threats. Depending on each school’s needs, the engagements may include the creation of incident response plans, ransomware playbooks, updating technology, cybersecurity training for school communities, and more.
“We’re excited that the City of Dublin ETB will be participating in this global programme as part of IBM’s Corporate Social Responsibility initiatives to help schools strengthen their security postures in response to the growing threats in the education space,” said Deirdre Kennedy, CSR Leader IBM Ireland. “At IBM we’re committed to supporting schools around the globe via our education and volunteer programs in order to help create equitable impact.”
The 2022 IBM Education Security Preparedness Grant recipients are:
- City of Dublin Educational Training Board – Ireland
- Mohamed Bin Zayed University of Artificial Intelligence – UAE
- Cupertino Union School District – Sunnyvale, CA
- Rossville Cons. School District – Rossville, IN
- East China School District – East China, MI
- Newburgh Enlarged City School District – Newburgh, NY
- Goffstown School District – Goffstown, NH
- Prince William County Public Schools – Manassas, VA
About IBM SecurityIBM Security offers one of the most advanced and integrated portfolios of enterprise security products and services. The portfolio, supported by world-renowned IBM Security X-Force® research, enables organisations to effectively manage risk and defend against emerging threats. IBM operates one of the world’s broadest security research, development, and delivery organisations, monitors 150 billion+ security events per day in more than 130 countries, and has been granted more than 10,000 security patents worldwide. For more information, please check www.ibm.com/security, follow @IBMSecurity on Twitter, or visit the IBM Security Intelligence blog.
IBM Corporate Social ResponsibilityIBM’s Corporate Social Responsibility (CSR) initiatives enable IBM’s technology and talent to address society’s challenges at scale. Pro bono consulting initiatives such as IBM Service Corps, which demonstrate the power of technology when combined with humanity, enable employees to assist communities with economic development, education, safety, sustainability, and more. To learn more about IBM’s CSR and companywide Good Tech initiatives, please visit IBM.com/impact.
IBM Service Corps deploys teams of IBM volunteers worldwide who perform multi-week pro bono consulting engagements to help the prosperity and well-being of communities, helping them apply technology and related know-how involving projects that touch education, environmental sustainability, and public health and safety. Since 2008, IBM Service Corps has engaged over 4,000 employees in teams to undertake 456 projects in 54 countries.
* Cost of a Data Breach Report 2022, conducted by Ponemon Institute, sponsored and analysed by IBM
Last call for healthy lunch heroes!
Schools across Ireland encouraged to register for leading school nutrition programme
Healthy Heroes Lunch Club, one of Ireland’s leading primary school nutrition programmes, created by teachers and behaviour change experts, has issued a call for schools to register as soon as possible as places quickly fill up. Now in its tenth year, Healthy Heroes Lunch Club is an initiative supported by the Irish Bread Bakers Association . The programme offers children the opportunity to foster valuable leadership, teamwork and communication skills, all while learning to change their eating habits for the better. To-date, almost 300,000 pupils across the island of Ireland have taken part in the programme, and teachers are being encouraged to sign up for this year’s intake.
According to Food Technologist and a Chartered Scientist Oonagh Monahan, who supports the programme, the Healthy Heroes Lunch Club empowers children to make healthy food choices, that can stay with them for life.
“The friendly, supporting environment of the classroom is the perfect place to help improve children’s knowledge of the nutritional value of the food they eat. Incorporating healthy eating habits as part of our everyday lives is one of the most impactful steps we can take, and the earlier we begin the better.”
The school lunch box should provide about 25% – 35% of a child’s energy and nutrient needs. Yet studies have shown that packed lunches are deficient in “healthy” foods and tend to be high in sugar, saturated fat and salt, while low on starchy foods and fibre.”
Broadcaster and Healthy Heroes Lunch Club Ambassador Marie Crowe knows all too well the importance of a healthy school lunch.
“As a mum of three boys I am acutely aware of how difficult it can sometimes be to make sure they head out the door with a healthy lunchbox every day. The Healthy Heroes Lunch Club programme is fantastic as it educates both children and adults on the best options that offer both great taste and nutritional value. It also fosters a lovely sense of mentorship with those children in fifth and sixth class as they play such a crucial part in helping younger students with the programme. “
For more information on how schools can get involved in the Healthy Heroes Lunch Club, visit www.healthyheroes.ie or email healthyheroes@realnation.ie.
How Wimbledon is keeping its eye on the ball with IBM tech
Our client IBM has been the official technology partner of Wimbledon for more than 30 years, analysing every shot and more at world famous the All England Tennis Club.
Silicon Republic recently visited Wimbledon during the championship tennis to see first-hand the longstanding partnership between the world’s oldest technology company and the world’s oldest tennis tournament.
Vish Gain visited Wimbledon to get a sneak peek of how IBM is using data and AI to help the tennis tournament engage with fans in its ‘pursuit of greatness’.
“It’s not every day that you get to visit Wimbledon and walk around its hallowed courts during the tournament. An even rarer cohort of individuals gets to visit the underground bunkers where the behind-the-scenes action happens. I was lucky enough to do both last week.
Walking into the premises of the world’s oldest and most prestigious tennis tournament, I wasn’t sure what to expect. I’d watched Wimbledon matches growing up, but witnessing one live was a different ball game altogether, excuse the pun.
But my trip to Wimbledon wasn’t just about watching the action as it happened, but to dig deeper. And by digging deeper, I mean visiting the underground data rooms run by Wimbledon’s technology partner, IBM.
IBM has been a tech partner of Wimbledon since 1990. Since then, the two have been linked inextricably, trying to innovate new ways of engaging Wimbledon’s worldwide audience and using technology to live up to its motto: ‘In pursuit of greatness.’
Data analysis, automation and artificial intelligence are just some of the technologies developed by IBM and its partners that are being deployed to make watching Wimbledon, both in-person and from afar, a more meaningful experience.
“It all starts with the data,” Kevin Farrar, IBM UK sports partnerships lead, told me. “We’ve built this platform of innovation with the club to turn massive amounts of data into engaging and meaningful insights for the fans.”
Farrar works with a team of experts who, in collaboration with other technology partners, collect and process the immense amounts of data generated throughout the tournament.
“We’re collecting the test stats. There’s the direction of serve, how the ball is returned, backhand or forehand, the rally count, how the point is won, if it’s a forced or unforced error,” he whispered to me in a room full of experts wearing headphones watching the matches closely.
This information is collected from thousands of data points, which are then combined with data from other sources, such as Hawk-Eye’s electronic line-calling technology, to produce meaningful insights that are fed into the Wimbledon website and to global broadcasters.
Wimbledon and the IBM Power Index
The fruit of this behind-the-scenes work by IBM is best displayed on Wimbledon’s official website, where live updates on matches are combined with AI-powered match insights to make the sport exciting for those not within the premises.
This year, for example, has seen the introduction of the IBM Power Index, an AI-powered daily ranking of player momentum before and during Wimbledon. Using Watson, IBM’s powerful natural language processing system, the Power Index analyses player performance, media commentary and other factors to quantify momentum.
“A lot of people just watch tennis once a year – they watch Wimbledon. They’ll know the big names, but they won’t necessarily know the upcoming players. The Power Index gives a mechanism for them to sort of identify players that are hot at the moment,” Farrar said.
Users of the Wimbledon website or smartphone app can view the Power Index and click on any player they find interesting and want to keep an eye on. They can track the player’s progress and get personalised updates based on what or who they’re interested in.
“It’s an algorithm that takes both structured data and unstructured data,” Farrar explained. “The structured data is the scores and match results. But it’s also looking at the media buzz through trusted data sources, to see what the media is saying about the players.”
The Sherlock-like Watson (although named after early IBM CEO Thomas Watson) is also able to use vast amounts of data and expert input to predict which of the two players in any given match has a higher chance of winning. Fans on the app can weigh in too and see how far they stand from the AI estimate.
Serving the fans
Farrar said the reason IBM is doing all this is to engage with fans interested in both technical details as well as the “drama and beauty of it all” through a visual experience. In the 2021 championships, Wimbledon reached approximately 18m people through its digital platforms.
“Sports fans love debate. So, putting something out there in terms of a prediction that Watson has come up with, they’ll have their own views and their own win factors in their mind. It’s about engaging the fans in that social debate and asking them, ‘Well, what do you think?’”
For Deborah Threadgold, IBM Ireland country manager, the relationship between Wimbledon and IBM is a great example of what the company’s strategy is all around.
“When you look at the data piece, when you look at the automation piece, and the security and how it is all sitting on that platform, and how that’s allowing them to innovate, then that’s exactly what IBM brings to all of our clients,” Threadgold told me.
“So even here in Ireland, whether you’re in the sporting industry, or much more broadly, whether you’re in financial services, public sector, whatever it may be, all of those tools and those mechanisms, you can actually reimagine how that works into your own industry.”
Of the four cornerstone annual tennis tournaments, Wimbledon is by far the most traditional with the richest history. It has been played since 1877 at the All England Lawn Tennis and Croquet Club in London.
“Our challenges here is to get that balance right between the tradition and heritage of the club, and the way they present themselves with technology and innovation,” Farrar said. “The brand is very important to them, and we make sure that that remains the case while still innovating every year.” “