Earlier this summer, a midwife-led study conducted by the University of Salford (UK) showed that baby wipes with fewer ingredients (WaterWipes®) reduced nappy rash compared to other leading brands. KÁNO, together with Irish brand WaterWipes®, amplified the impressive study findings to Irish media and Irish mothers and fathers alike, alerting them to the news and the No 1. claim. The study campaign was strengthened by influencer support from the likes of Rosanna Davison, Michelle Regazzoli-Stone and Caroline Foran, as well as GP and mother of 2 Dr Laura Lenihan.
The first of its kind, the ‘Baby Skin Integrity Comparison Survey’ (BaSICS) by the University of Salford, compared the occurrence and duration of nappy rash on newborns with two other leading brands of baby wipes that were randomly allocated to almost 700 mums. It revealed that babies cleansed with WaterWipes® are less likely to get nappy rash and, if they do, it doesn’t last as long compared to other leading brands.
The results highlighted that WaterWipes®, the world’s purest baby wipes, are helping parents care for their baby’s sensitive skin, while providing parents the reassurance they are giving their little ones the most gentle and effective clean. Other brands in the study are marketed as mild and gentle enough for newborn skin but are formulated with more ingredients compared to WaterWipes®.